Planning my website (business) both in my head and on paper is one of the most important steps I can take to help ensure my success. I dismissed this step on every other site I put together and always ended up with a pieced together awkward looking site. I didn’t have direction or purpose and my customers (or lack there of) knew it.
By having a plan I tend to not get distracted as easily and I can focus on building the type of site I originally intended. I can set goals for that day or week according to my plan and I feel a sense of accomplishment when I am able to scratch a task off of my to-do list.
When coming up with a concept for the site the first thing I realized was that I needed to change the way I thought about the whole process. You’ll notice that I put the word “business” in parentheses in the first paragraph. I had to stop thinking of this as just a webpage. I had to start telling myself that this is my new business.
I started to take pride in it.
I want you as an online guest to leave here with the feeling that I have gone above and beyond what you expected to get when you arrived. The same feeling you would get when walking out of a physical business that has just provided an awesome service.
If I provide you with excellent value and service, you are going to tell your friends about me, come back more often, and be more responsive to any communications I send to you.
This is how business works. It’s something that I have always known but for some reason it didn’t transfer to internet marketing. I just wanted to get the traffic, sell them something, rinse and repeat. I provided no value.
Here is how I planned this site out. I guess you can be the judge on how well I stuck with my plan but I think I am doing fairly well!
1. Who am I gearing my site to?
After thinking about it for quite a while I came up with this ‘mission statement’ if you will…
SEOProtools will be geared towards those who are new to online marketing, or somewhat experienced, and are tired of all the guru bullshit that over promises and under delivers. I want to do just the opposite. I want to attract people who are looking for actionable step by step guides backed up with proof. I want to build a community where people can ask questions, share and learn. And Lastly I want to not waste peoples time or money. I want the information here to be honest, unbiased and complete.
I think that about sums it up. I know it sounds a bit utopian, but wont it be a cool place to hang out?
2. What am I going to provide…What is my service?
My aim here is to provide my guests with 4 things.
- An easy to follow guide on how to start a profitable, reputable online business.
- Detailed case studies and tutorials on techniques I have used to find success online.
- In-depth, honest reviews and tutorials on popular software and services.
- A place to get their questions answered.
3. How am I going to monetize my site?
I expect to get all of my income through affiliate sales.
4. How will I get traffic to my site?
I have came up with 5 ways that I see the site getting traffic.
- Organic searches. I hope to rank in the search engines for my product reviews and tutorials. I will use both quality backlinks as well as some tiered link building strategies.
- Social media. I am enacting an aggressive social media campaign that involves all the main players (Google+, Facebook and Twitter). I will have all of my new content automatically posted to my accounts on those sites. The site will have a fan page that will also be updated regularly. I will engage the users on those sites at least once a day.
- PPC Advertising. I am going to start PPC campaigns geared towards the products and services that I am reviewing. For Google and Bing I will direct those users to landing/opt-in pages within the site. For Facebook PPC I will try to get likes on the fan page and opt-ins for my list.
- Video. All of my reviews and tutorials will be video based. Those will be uploaded to the popular video sharing sites and I plan to build links to those videos using link building software such as SEnuke and GSA.
- Forums and blogs. I will be posting at least 5 posts a day on popular forums and blogs that are in the internet marketing niche.
Here is the site layout that I came up with…
The one thing I think isn’t very clear is the posts will not link to landing pages, they will go directly to the offer. The landing pages will be used specifically for the PPC campaigns and some of the social media traffic.
My goal is to have at least 10 unique visitors a day by the end of the first month. (02/10/2014 – 03/10/2014). It’s not much but its what I’m shooting for as I get the site dialed in. Until I get some solid content on the site I am not going to attempt any paid traffic. One exception I guess would be my Facebook Fan page. I will throw a little money at that to try and get my fan base started.
6. Personal Goals.
For the next 2 weeks I am going to focus primarily on getting some great content posted. I want to get a few reviews and tutorials out there and see what the response on those. I will also be posting my “Weekly Update” every Friday to document what I have done and the progress I have made. Thank you for checking out the site and following along on my adventure.
Don’t miss my next post – Internet Marketing Success. Part #3 | Branding and Consistency
Until next time. Jed
Latest posts by jch (see all)
- The Poor Mans Web 2.0 Private Blog Network. (Case Study) - March 24, 2014
- Complete Pandabot.net Walk Through And Tutorial - March 17, 2014
- Pandabot.net Review. What the hell is Pandanot? - March 2, 2014