This post is about branding and consistency. I want to talk about why those two words are important, and how I plan to implement them throughout my site.
The American Marketing Association (AMA) defines a brand as:
A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Branding is so important. A brand is important to build and maintain because it is my flag, my crest, my coat of arms. Its how I declare to the world why I’m here and what I’m all about. As people experience and interact with my site, they will take the feelings and emotions they have during those encounters and, mostly unknowingly, come to associate them with me, my name, and my logo.
Let’s take product reviews for example.
If my reviews are honest, informative and detailed, visitors will associate my site with quality and honesty. They will seek me out when they are thinking about buying and be more likely to click on my link first when they see me in the search engines.
On the other hand, If I put out a glowing review on a product, which the customer then buys, and that product is shit, then I just cost the customer money. When they think about me and my site they will most likely have feelings of distrust, anger and resentment. Those negative associations are hard to kick and will from here on out be associated with me and my brand.
So for this site, my main goal is going to be quality. When you read something here I want you to leave with the feeling that you just received the best possible information available.
As I was writing this I started to think about my favorite sites and why I liked visiting them. I didn’t even realize it but consistency played a huge role. I liked these sites because..
- The styling was consistent. They picked a few colors and kept them throughout the whole site
- The caliber of content was always the same. I respected their opinions and knew that I was always going to get quality information.
- I became familiar with the site structure. I could easily navigate the site to find the information I was looking for.
- The layout of the posts was clear. I knew what I was going to get out of the content before I got to far into it.
Some of these areas will be relatively easy to duplicate but I see myself struggling on some others. Writing to be specific. I don’t really enjoy writing and I am not very good at it. Luckily most of the content here will be video and I’ll just transcribe that for SEO purposes.
I think I am going to end this post here. I find my self getting off track a little bit. My goal with these first 3 posts is not to educate because as I previously stated, I am not an expert. The point is to show you what I find to be valuable traits in successful online business’s. I hope I was able to give you that. I’m still finding my writing style…
Now comes the fun part. My next posts will be videos. Documenting the implementation of everything I’ve covered in these first three posts. I am really excited to making these. I have found some new strategies lately that I will be trying and I can’t wait to start seeing visitors on the site!
Until next time. Jed
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