It’s 2014 and the SEO world is getting more and more complicated.
I have been doing a lot of reading lately on private blog networks (PBN). Just like everything on the internet, one site will say that they have successfully done it and its working great. And then there are 15 other sites saying that its bullshit, Google is going to penalize you, it won’t work, its a waste of time.
Its really difficult to get any straight answers. Everything is just people’s opinions. We as readers have no idea how they formed those opinions. We don’t know if its just re-hashed rhetoric from their favorite SEO site that they pieced together as content on their own page, if they tried and didn’t put in the work so it failed, or if it really is an outdated strategy.
Let’s for a moment explore why we would even want to spend the time and money on a private blog network. A PBN is a series of websites that you set up and control within a certain niche. The goal of these sites is not to attract visitors or make any money. These sites exist only for the purpose of backlinking.
Once the sites are established and populated with content, well placed links back to a main money page are inserted. Content is drip fed over a period of time to keep the blogs active.
You can then build backlinks to these blogs. The PBN sites will act as a buffer to your money site but will still pass on ‘link juice’. Having this controlled buffer allows you to reap the benefits of links you wouldn’t normally want directed towards your money site. It gives you the freedom to use automated link building services and software and build links from many different sources.
At least it used to…maybe. But not now, except if you do…I don’t know, that’s what we are going to find out.
I found some quality guides and tutorials to read through. Pretty much all of them said the exact same thing. I will sum them up quickly.
- Purchase relevant, high PR, expired domains with good backlinks pointing at them.
- Use multiple domain registrars.
- Use multiple hosting accounts.
- Use only original, un-spun content (Somewhere between 300-800 words per article).
- Include images, videos, galleries and polls.
That is the condensed version of course but those are the highlights. So based on this scenario lets price this plan out. For the sake of this example lets figure we want to set up a small PBN consisting of 15 blogs.
- (15) High PR, relevant, expired domains with good backlinks $50*15 = $750.00
- (8) Various hosting services. The cheapest I found was $10 a year allowing you to host 2 sites. 8*$10.00 = $80.00
- (75) Pieces of content. 5 per site at $10.00 a pop. Now I know you can get content cheaper but if I was going to pay for it I want to be able to upload it and not have to tweak it or spend any time trying to make it readable. Seems to me that if your going to use cheap content you might as well use spun content and save your money. 75*$10.00 = $750.00
So not including any unforeseen costs and our time we are already into our private blog network $1580.00. That’s not taking into account our re-occurring domain renewals, ongoing hosting, and keeping the content flowing.
So here’s the problem…I don’t have $1600.00 laying around to invest in something that may or may not work. Not to mention what if tomorrow Google releases some crazy update that wipes it all off the grid anyways?
So I came up with my own plan.
Now keep in mind, I do not know if it will work. I just know what I want to do and what tools and budgets I have to work with. If you have any suggestions that you think might help, please speak up. So lets begin. Introducing…
The Poor Mans Web 2.0 Private Blog Network.
So for this case study I am going to build my network in the health niche. I picked it because there will always be tons of products to promote and if successful I will be able to plug in any money site that I wish to promote.
I will be building all of the sites on customized free web 2.0 platforms.
All of my content will be spun PLR with the exception of the content containing the link to my money site. Anytime I add a link to a site that I give a shit about I will commission a 800 – 1200 word high quality, keyword optimized article.
Each site will have between 5 and 10 articles on it not including the quality articles linking to the money site.
I am going to spread the content out over 2 weeks. And then 2 articles a month as long as the network is useful.
I am going to use Pandabot to send traffic to these sites giving the appearance of activity and engagement.
I haven’t decided how I will build back links to the network yet. Its a toss up. Either I will use GSA or Rankwyz. Right now I’m leaning towards Rankwyz. All of the content for that will be created using Seo Content Machine.
So thats the plan. I am going to build a 7 site web 2.0 network for the purpose of this case study. Lets look at my total cost to set this up.
- (10) PLR articles – FREE
- (5) Web 2.0 domains – FREE
- (7) High quality 800 word articles @.02 per word $112.00
- Copyscape Credits – $5.00
- Hosting – FREE
- Pandabot Membership – FREE
- Time – 15hrs on content, and about 15 hours on setup.
So that’s it. I’m looking at $117.00 and a bit of time to set up the whole network. In the next post I will cover getting all of my content set up. If you’re still with me I hope you will check it out.
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